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LA HALLE AUX FRUITS
PROJECT DESCRIPTION:
Corporate identity redesign for a fruit and vegetable shop in France. The lemon logo in association with the color combination of green and grey appear contemporary, furthermore the selected typography reflects tradition to the family-operated business. The Lemon-icon stands for freshness and good value quality products. The fragmentation in arrow-shaped fragments shows choice in products, as well as movement, refering to the delivery service. The blip is perfectly distinctive without accompaginment of the lettering and also when used in black or as embossment .
MY CONTRIBUTIONS:
- Art Direction
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Logo Design
© Laurent Oumezzine 2004-2009
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