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TOY CONCEPT DESIGN - MOOSE TOYS AUSTRALIA
Extract of test proposal
PROJECT DESCRIPTION:
Design an example of dolls that would make up part of range of customiseable plastic fashion dolls. The dolls would consist of a set of 30, devided into 5 themes of six. Each doll is made from pvc plastic in interchangeable segmented parts that are built upon a rubber stem and joined together. Selected theme is a mix of traditional German bavarian costume and cabaret look, to differing from current toy trends such as princesses, fairies and stars. The toy’s brand name MIX MY LOOK is easy to remind, quick to pronounce for tv commercial use, explaining what the toy is about.
MY CONTRIBUTIONS:
- Creation of concept for proposal
- Conceptual illustrations for doll’s look, accessories, packaging,
- Research
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Creation of presentation document
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Naming proposal, logo design and strategy
© Laurent Oumezzine 2004-2009
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