TV3 NEW ZEALAND - EXTERNAL ADVERTISING STYLEGUIDE
PROJECT DESCRIPTION:
Definition of external print advertising guidelines. Starting point was the exisiting animated on-air broadcast identity, designed by Bruce Dunlop Associates Australia, in which logo, typography, code-bar graphic and colors were specified. A flexible identity system and information tool was created to determine communication hierarchy in brand, text informations and picture.
MY CONTRIBUTIONS:
- Art direction / definition of guidelines
- Creation and finishing art of styleguide
© Bruce Dunlop Associates 2008
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